Privacy policy 
GameShelter is an international entertainment company specialized in the mobile environment. We create and publish free mobile games and applications that aim to entertain, inform and connect people by leveraging global creative power.
The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by GameShelter when you use one of our applications or browse on our website. This privacy policy governs and details the main principles that GameShelter applies to the data we collect and process to:
(i) develop and publish mobile apps (“GameShelter Apps and Games”),
(ii) serve advertising that are tailored to the interests of users (“GameShelter Ads”) and
This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.
Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact GameShelter Data Protection Officer as indicated in the contact section of this policy. 
GameShelter apps and games
Why does GameShelter collect data from its apps and games?
When you install and use GameShelter mobile applications, we can collect and process some of your data for different legitimate purposes.
You will find below explanations regarding the reasons why GameShelter may collect data and the legal bases GameShelter relies on in each case. 
GameShelter collects data: 
	•	To provide you with the services you asked for 
(e.g., knowing that you completed the first level to allow access to the second one)
	•	Legal basis – such data processing is strictly necessary for the service(s) asked
	•	To run analytics and understand how users interact with our product and services in order to continuously improve it
(e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)
	•	Legal basis - Express consent. GameShelter only processes or shares personal data collected through GameShelter apps for analytics purposes once you express your consent through the pop-up notice included in our apps.
	•	To serve advertising tailored to the preference and interests of our users
and allow GameShelter to continue to provide free services and products
	•	Legal basis – Express consent. GameShelter only processes or shares personal data collected through GameShelter apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.
For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.
Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.
What data does GameShelter collect from its apps and games?
For all the purposes listed above the data that GameShelter collect is limited to:
	•	The apps you are using
	•	Your IP address
	•	Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)
	•	Technical information about the device you use and your connection (user agent, type of connection, timestamp)
	•	Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)
With who may your data be shared & why?
GameShelter does not share your personal data with third parties without your prior consent. 
When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:
	•	Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.
Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:
	•	Facebook - https://www.facebook.com/about/privacy 
	•	Google - https://policies.google.com/privacy 
	•	Ironsource - https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/ 
	•	Analytic companies: that provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve it. Those partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:
	•	Google - https://policies.google.com/privacy
	•	Authorities: only to the extent we are obliged to by applicable laws and regulations.
GameShelter ads
Why does GameShelter collect data for advertising purposes?
GameShelter Ads services allow GameShelter and its publisher partners (most of the time GameShelter Ads partners are third party mobile application providers) to monetize advertising inventory by allowing advertisers to serve personalized advertising to users. 
In order to deliver such services for its clients and partners, GameShelter can receive and process data for different legitimate purposes. 
You will find below explanations regarding the reasons why GameShelter may collect data and the legal bases it relies on in each case. 
	•	To help our publisher partners monetize their ad inventory
	•	Just like GameShelter rely on advertising to provide free apps and games, our partners can use GameShelter Ads services to monetize their ad inventory.
	•	To help advertiser partners promote their products and services
	•	GameShelter ads services help advertisers promoting their products and services to an audience that has demonstrated interests in similar products and services and allow them to optimize their marketing spends.
	•	To improve GameShelter Ads services
	•	GameShelter is committed to constantly improve the services delivered to its publishers and advertisers. In order to do so, GameShelter Ads processes the data listed below in a way that notably allows us to better understand how users interact with the ads of our advertiser partners and optimize their user experience.
For all these purposes we contractually oblige our partners to collect the express consent of their users before any data is sent to GameShelter Ads.
What data does GameShelter collect for advertising purposes?
For all the purposes listed above the data that GameShelter collect is limited to:
	•	The apps you are using 
	•	Your IP address
	•	Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in your device settings)
	•	Technical information about the device you use and your connection (user agent, type of connection, timestamp)
	•	Data pertaining to your interactions with the advertisements served (e.g., number of ads served, potential clicks)
With who is your data shared & why?
Data collected for the purposes of our GameShelter Ads services are only shared with the following categories of recipients and only to the extent such data is necessary for the purpose they are following: 
	•	Advertisers that are using GameShelter Ads services to serve personalized or non-personalized advertising.
	•	Publishers that are using GameShelter Ads services to monetize their advertising inventory.